The profit formula is simple: Sales – Expense = Profit. The only problem is, it’s a lie. In his wildly popular presentation, Mike shows why the formula entrepreneurs use to calculate profit actually inhibits it. He then shares a new approach to profit – taking it first – that instantly changes everything. With this simple yet profound change, any business, will become instantly and permanently profitable.
· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
· A small, profitable business can be worth much more than a large business surviving on its top line.
· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.
With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.